Author & Sales/Marketing professional Mike Underwood shares lessons from 7 yrs of hand-selling books, for writers looking to learn how to hand-sell their books at conventions or related events.
Description:
Lessons from 7 years of hand-selling books to readers, booksellers, and sales reps, for writers looking to learn how to hand-sell their books at conventions or related events. Includes discussions on how to read potential customer's levels of comfort, open conversation, probe for information, and pitch individual works. Includes discussions of how to hand-sell at a author/dealer's table, how to quickly pitch your book in social situations. Mike Underwood has been a bookseller, commission book representative, and is currently the North American Sales & Marketing Manager for SF/F publisher Angry Robot Books. He is also a published author of over a half-dozen books.
Find out how you know when it’s time to stop sending that story out to new publishers, learn to critically assess why something isn’t selling, and explore when it’s the wrong time to quit!
From Pathfinder Tales to Kindle Worlds to the EdVerse, authors are finding success in the media tie-in market. Learn how to snag some of the exciting tie-in work that’s available to authors today.
Business of Writing: Networking & Promotion for Creators in the Online Age
Summary:
Learn how to leverage different creative backgrounds and fan bases into a successful online presence, using mediums like TwitchTV, podcasts and Patreon to reach new audiences and promote your work.
Description:
Networking and promotion have always been critically important aspects of the life of a creator, making it possible for him or her to spread the word about a given work to a larger audience. With the advent of the Internet, online promotion via website, Facebook, and E-mail became ubiquitous, but we've now entered the second wave of online promotion: Twitter and Pinterest and other forms of social media are big players, but other models are also rising to the fore. In this talk, a speculative fiction author, podcaster, and TwitchTV channel host discusses how to leverage different creative backgrounds and fan bases into a successful online presence, and how mediums like TwitchTV, podcasts and even Patreon are changing the game for creators looking to reach new audiences and promote their work.
Business of Writing: Publicity - When Good Writers Behave Badly
Summary:
Should writers be neutral all the time? Is any faux pas too big to recover from? What can an author do to fix mistakes? Publicity expert Melanie Meadors answers all your author etiquette questions!
Book reviews are vital to an author’s career, but how do you get them? Find out how to make your review query shine and how to cultivate a relationship that will benefit your career for years to come!
Learn how to figure out if self-publishing is right for you, find out where you start if you want to go this route, and explore ways to achieve real success as a self-published author.
Business of Writing: Selling Your Stories to the World
Summary:
Learn ways to get readers to read your books! Explore different ways of marketing your stories to readers and discover what you can do to get them to read that first page.
We’ll help you to navigate the tricky waters of your online presence in this primer on social media. From Facebook to Twitter we’ll cover the basics you need to achieve success.